![\"\"\/](\"https:\/\/www.freshplaza.com\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2025\/11\/11\/Californiagiantbluesedited.jpg?preset=ContentFullSmall\")
<\/figure>\n\n\n\nRoom for growth<\/strong> What could help consumption are products such as California Giant’s recently introduced Belli Berries. While the product launches in Spring 2026, Belli Berries are the same fresh blueberries consumers know from the company, but boosted with live probiotic cultures.<\/p>\n\n\n\n At the same time, along with the health benefits of consuming blueberries, consumers are also increasingly interested in jumbo blueberries. “Shoppers are increasingly seeking a premium eating experience. Jumbo blueberries are experiencing rapid growth within the berry category. Nielsen data shows strong, double-digit growth year-over-year in both dollar sales and pounds, demonstrating that this is a mainstream, high-demand trend,” says Oberman, noting that jumbo blueberries are increasing the overall dollar share of the entire blueberry category. “So we are positioned to meet this demand with a strong and consistent supply outlook of our Giant jumbo blueberries too.”<\/p>\n\n\n\n Blueberry category developments aim to increase consumption In addition to supply from Mexico, blueberries from Peru are expected to stay steady in supply throughout the remainder of 2025. “Mexico production is light but gaining momentum towards the year end,” says Kyla Oberman of California Giant Berry Farms, adding that production from Mexico will build through […]<\/p>\n","protected":false},"author":7,"featured_media":37267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":1,"footnotes":""},"categories":[127],"tags":[],"class_list":["post-248021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berries-2"],"acf":[],"yoast_head":"\n
Indeed, market studies confirm there is considerable room for penetration, even within mature consumer bases like the United States. “Crucially, nearly 50 percent of American households currently consume few or no blueberries, representing a vast, immediate, and addressable opportunity for market expansion,” says Oberman.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.freshplaza.com\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2025\/11\/11\/CaliforniaGiantBerryFarmsLogoedited.jpg?preset=ContentCustom\")
For more information:
Kelley Sablan
California Giant Berry Farms
<\/strong>Tel: +1(831) 786-7467 Ext. 267
kking@calgiant.com<\/a>
www.calgiant.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"