{"id":265704,"date":"2026-03-24T14:40:35","date_gmt":"2026-03-24T14:40:35","guid":{"rendered":"https:\/\/befve.com\/?p=265704"},"modified":"2026-03-24T14:40:36","modified_gmt":"2026-03-24T14:40:36","slug":"labsence-de-certaines-enseignes-freine-la-dynamique-commerciale-par-sarl-bigoud-et-freshplaza","status":"publish","type":"post","link":"https:\/\/befve.com\/en\/labsence-de-certaines-enseignes-freine-la-dynamique-commerciale-par-sarl-bigoud-et-freshplaza\/","title":{"rendered":"\u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb par Sarl Bigoud et FreshPlaza"},"content":{"rendered":"\n<p>Karel Kaptein, SARL Bigoud :<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb<\/h1>\n\n\n\n<p>La SARL Bigoud, situ\u00e9e en Bretagne \u00e0 Plomeur sur la Pointe de la Torche, a commenc\u00e9 \u00e0 r\u00e9colter ses premi\u00e8res asperges d\u00e9but mars. Si les volumes commencent progressivement \u00e0 arriver, la production reste encore en retrait, faute de conditions m\u00e9t\u00e9orologiques suffisamment favorables. \u00ab Il nous faudrait plus de chaleur pour que \u00e7a pousse davantage \u00bb, pr\u00e9cise Karel Kaptein, g\u00e9rant de l&#8217;exploitation. Malgr\u00e9 tout, les niveaux de production restent comparables \u00e0 ceux de l&#8217;an dernier, avec une perspective plus encourageante \u00e0 l&#8217;approche de P\u00e2ques : \u00ab Nous devrions avoir des volumes int\u00e9ressants pour servir l&#8217;ensemble de notre client\u00e8le \u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_fr\/2026\/03\/24\/thumbnail_DSCN3656.jpeg?preset=ContentFullSmall\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Une qualit\u00e9 au rendez-vous mais des ventes compliqu\u00e9es<br><\/strong>Sur le plan qualitatif, la satisfaction est bien pr\u00e9sente. \u00ab Nous sommes vraiment tr\u00e8s satisfaits de la qualit\u00e9 cette ann\u00e9e, d&#8217;autant plus pour la vari\u00e9t\u00e9 Vitaline habituellement moins belle mais vraiment magnifique cette saison \u00bb. Une qualit\u00e9 qui devrait donc \u00eatre un atout sur un march\u00e9 qui peine \u00e0 se dynamiser : \u00ab C&#8217;est un peu compliqu\u00e9 de vendre actuellement. Le principal frein vient de certaines enseignes de la grande distribution, aux abonn\u00e9es absentes en ce d\u00e9but de campagne \u00bb. R\u00e9sultat : des volumes disponibles, notamment en calibre 22+, mais peu de d\u00e9bouch\u00e9s. \u00ab M\u00eame la baisse des prix engag\u00e9e en d\u00e9but de semaine n&#8217;a pas permis de booster la demande \u00bb.<\/p>\n\n\n\n<p><strong>Des circuits alternatifs pour \u00e9couler la marchandise<br><\/strong>Face \u00e0 cette situation, Karel Kaptein s&#8217;appuie sur ses clients historiques et sur des circuits compl\u00e9mentaires pour \u00e9couler sa production. L&#8217;activit\u00e9 reste principalement concentr\u00e9e dans le Grand Ouest, avec \u00e9galement des exp\u00e9ditions vers Lille, notamment via le march\u00e9 de Lomme. \u00ab Heureusement que nous avons ces d\u00e9bouch\u00e9s pour \u00e9couler la marchandise \u00bb, explique-t-il. Un recours n\u00e9cessaire dans un contexte inhabituel : \u00ab Les autres ann\u00e9es, \u00e0 cette p\u00e9riode, la grande distribution \u00e9tait au rendez-vous. Cette ann\u00e9e, non, et \u00e7a rend la situation un peu compliqu\u00e9e \u00bb.<\/p>\n\n\n\n<p>Pour plus d&#8217;informations :<br>Karel Kaptein<br><strong>SARL Bigoud g\u00e9n\u00e9ration<\/strong><br><a href=\"mailto:sarlbigoud@gmail.com?subject=R%C3%A9action%20%C3%A0%20l'article%20de%20FreshPlaza.fr\" target=\"_blank\" rel=\"noreferrer noopener\">sarlbigoud@gmail.com<\/a> Date de publication: mar. 24 mars 2026<\/p>\n\n\n\n<p>\u00a9 <a href=\"https:\/\/www.FreshPlaza.fr\">FreshPlaza.fr<\/a> \/ <a href=\"mailto:aurelie@freshplaza.fr?subject=Reactie op \u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb\">Aur\u00e9lie Pintat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karel Kaptein, SARL Bigoud : \u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb La SARL Bigoud, situ\u00e9e en Bretagne \u00e0 Plomeur sur la Pointe de la Torche, a commenc\u00e9 \u00e0 r\u00e9colter ses premi\u00e8res asperges d\u00e9but mars. Si les volumes commencent progressivement \u00e0 arriver, la production reste encore en retrait, faute de conditions m\u00e9t\u00e9orologiques [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":37267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":5,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-265704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb par Sarl Bigoud et FreshPlaza - Befve &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/befve.com\/en\/labsence-de-certaines-enseignes-freine-la-dynamique-commerciale-par-sarl-bigoud-et-freshplaza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb par Sarl Bigoud et FreshPlaza - Befve &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Karel Kaptein, SARL Bigoud : \u00ab L\u2019absence de certaines enseignes freine la dynamique commerciale \u00bb La SARL Bigoud, situ\u00e9e en Bretagne \u00e0 Plomeur sur la Pointe de la Torche, a commenc\u00e9 \u00e0 r\u00e9colter ses premi\u00e8res asperges d\u00e9but mars. 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