{"id":38227,"date":"2025-05-29T17:43:53","date_gmt":"2025-05-29T17:43:53","guid":{"rendered":"http:\/\/befve.com\/la-saison-des-asperges-se-termine-en-californie-par-freshplaza\/"},"modified":"2025-07-16T13:09:38","modified_gmt":"2025-07-16T13:09:38","slug":"la-saison-des-asperges-se-termine-en-californie-par-freshplaza","status":"publish","type":"post","link":"https:\/\/befve.com\/en\/la-saison-des-asperges-se-termine-en-californie-par-freshplaza\/","title":{"rendered":"Asparagus Season Wraps Up in California by FreshPlaza"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>California has wrapped up a particularly good asparagus season. \u201cAlthough California doesn\u2019t produce large volumes, it serves many premium clients,\u201d says James Paul of Greg Paul Produce Sales Inc., which distributes the product as part of a program with The Giumarra Companies.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.es\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2025\/05\/22\/Gregpaulfieldharvestedited.jpg?preset=ContentFullSmall\" alt=\"\"\/><\/figure>\n\n\n\n<p>This season, volume out of California increased, and while the state usually begins shipping asparagus in mid-March, this year production started nearly a month earlier, in mid-February. \u201cWe had a very mild winter that gradually warmed up, allowing us to extend the season. We didn\u2019t experience any major heat waves,\u201d explains Paul, who notes that the season ended at the usual time, between mid and late May.<\/p>\n\n\n\n<p>Meanwhile, all local asparagus programs are underway in the states of Washington and Michigan, covering West Coast volumes, as well as in New Jersey, Indiana, and Quebec, which has a considerable quantity of asparagus it is trying to export to the U.S. Peru is also continuing to export asparagus, while Mexico is currently supplying product from Baja California. Paul adds that \u201cin the near future, larger volumes will begin to come from Central Mexico, but currently, Mexican supply is among the lowest in the country.\u201d<\/p>\n\n\n\n<p><strong>Strong Demand for California Asparagus<\/strong><\/p>\n\n\n\n<p>On the demand side, California\u2019s planted acreage is at a level that keeps demand high. \u201cLocal consumers are very aware of the timing and seasonality of California asparagus. It\u2019s one of the first fresh local products our region can really enjoy,\u201d says Paul. He adds that pricing negotiations also peaked during the California season. \u201cThis led some buyers to seek out local product rather than letting the dollar\u2019s value drive their decision. It\u2019s been a very good year for local growers, and I hope it continues.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.es\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2025\/05\/22\/Gregpaulpackhouseedited.jpg?preset=ContentFullSmall\" alt=\"\"\/><\/figure>\n\n\n\n<p>As a result, prices remained high. \u201cWe\u2019re a bit of a special case because our volumes are so small that prices are independently set, rather than directly compared to the import markets from Mexico or Peru, for example. We have our own market, a bit more premium than the import one during the season,\u201d explains Paul, who notes that import prices have also been higher in recent months.<\/p>\n\n\n\n<p><img decoding=\"async\" class=\"logo\" src=\"https:\/\/www.freshplaza.es\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2025\/05\/22\/Gregpaulproducesaleslogoedited.jpg?preset=ContentCustom\" alt=\"\"><\/p>\n\n\n\n<p><strong>For more information:<\/strong><br><strong>James Paul<\/strong><br>Greg Paul Produce Sales, Inc.<br>Tel: +1 (209) 952-0580<br>Email: <a>james@gregpaulproduce.com<\/a><br><a class=\"\" href=\"http:\/\/www.gregpaulproduce.com\">www.gregpaulproduce.com<\/a><\/p>\n\n\n\n<p><strong>Publication date:<\/strong> Monday, May 26, 2025<br>\u00a9 FreshPlaza.co.uk \/ Astrid van den Broek<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>California has wrapped up a particularly good asparagus season. \u201cAlthough California doesn\u2019t produce large volumes, it serves many premium clients,\u201d says James Paul of Greg Paul Produce Sales Inc., which distributes the product as part of a program with The Giumarra Companies. This season, volume out of California increased, and while the state usually begins [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":37267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-38227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asparagus Season Wraps Up in California by FreshPlaza - Befve &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/befve.com\/en\/la-saison-des-asperges-se-termine-en-californie-par-freshplaza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asparagus Season Wraps Up in California by FreshPlaza - Befve &amp; Co\" \/>\n<meta property=\"og:description\" content=\"California has wrapped up a particularly good asparagus season. \u201cAlthough California doesn\u2019t produce large volumes, it serves many premium clients,\u201d says James Paul of Greg Paul Produce Sales Inc., which distributes the product as part of a program with The Giumarra Companies. 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