Prim\u00e9ale is the leading French marketer of asparagus, marketing 5000 tons out of the 20,000 tons of national production. \u00abPrim\u00e9ale was already marketing Copadax and Ma\u00efsAdour asparagus. In 2021, Planasa was added to increase our offer with an additional 700 tons,\u00bb said Bertrand Guivarch, Commercial Director.\u00a0 \u00abIn 2020, with the health constraints due to covid, the share of asparagus sold in sachets increased. We sell 45% in a 500g flow packs and 55% in 5kg packages,\u00bb he says. However, the use of this fresh pouch made of polypropylene with selective permeability has been called into question in the shorter or longer term (see above). \u00abFor this season, we are testing a new bag made of 60% paper with a transparent window to maintain the visibility of the product, the number one sales criterion,\u00bb says Ang\u00e9lique Aubry, Head of Advertising Marketing. \u00abIt’s one way of meeting consumers’ environmental expectations, even if this recyclable alternative, doesn’t meet the requirements of future legislation,\u00bb she says.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Meeting environmental expectations<\/p>\n","protected":false},"featured_media":38568,"template":"","meta":{"_acf_changed":false},"news_categories":[],"class_list":["post-33434","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n