Strong Easter pull promising for remainder of season
\nThe past few years have been challenging for green asparagus<\/p>\n
Right now, it’s the most important time for green asparagus production in Mexico. \u00abWe grow green asparagus in the state of Sonora and peak time is from January through April,\u00bb says Denys Sam, Sales Director with Altar Produce. Fortunately, the season in Caborca, Sonora has been much better than the previous one with an increase in production of nearly 30 percent. \u00abThe weather conditions were favorable as we didn’t experience many cold fronts, nor any extremely high temperatures. This really helped with both volume and quality of harvested product,\u00bb Sam added.<\/p>\n
Contracted demand
\nFavorable growing conditions were much needed because the last three months of 2023 as well as January 2024 were very complex and trialing. \u00abThe challenges were mainly related to shortage of supply caused by weather issues, which resulted in very high prices.\u00bb In fact, this describes the past few years of green asparagus. Supply issues in different production zones worldwide affected overall demand. \u00abConsumers couldn’t count on seeing asparagus on the shelves and gradually lost interest. High prices also impacted demand in a negative way.\u00bb Good availability is needed for asparagus to remain relevant and end up on consumers’ tables.<\/p>\n
Prices recovering
\nFortunately, the supply situation in Caborca changed in a positive way in February. However, contracted demand resulted in a rapid collapse in prices for the season. \u00abFrom February onwards, the strong harvest and contraction in demand, resulted in a rapid fall of prices,\u00bb Sam said. However, due to a combination of a strong Easter pull and an anticipated production decrease towards the latter part of the season, prices are expected to increase significantly.<\/p>\n
Early Easter is beneficial
\nOn a positive note, the uptick in production allowed for very good promotions at retailers across the U.S. as well as outside the country. \u00abWe were able to push volume in our main markets worldwide, including the U.S., Canada, Europe, and Asia. It resulted in asparagus returning to shelves at competitive prices, significantly stimulating demand.\u00bb It also had a positive impact on the Easter pull. The promotions and good product availability during the months of February and March created strong demand leading up to Easter. As a result, the Easter pull was much better than expected.<\/p>\n
\u00abEaster is an important holiday because there is always more demand than usual and an early Easter like this year, is very beneficial for us,\u00bb commented Sam. If Easter is celebrated at the end of March like this year, it aligns much better with the production window of asparagus. \u00abThere is still plenty of product available, allowing us to offer better promotions. If Easter, however, is celebrated in the second week of April, it is very close to the end of the season when supplies tighten up and room for promotions becomes limited.\u00bb<\/p>\n
\u00abSustained interest and an increase in sales allowed for price levels to improve and I am confident this will create a positive precedent for demand for the remainder of 2024,\u00bb concluded Sam.<\/p>\n
For more information:
\nDenys Sam
\nAltar Produce
\nTel: +1 (760) 890-8132
\nEmail: dsam@altarproduce.com
\nwww.altarproduce.com<\/p>\n","protected":false},"excerpt":{"rendered":"
Strong Easter pull promising for remainder of season The past few years have been challenging for green asparagus Right now, it’s the most important time for green asparagus production in Mexico. \u00abWe grow green asparagus in the state of Sonora and peak time is from January through April,\u00bb says Denys Sam, Sales Director with Altar […]<\/p>\n","protected":false},"author":5,"featured_media":37267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":5,"footnotes":""},"categories":[45,46,57],"tags":[],"class_list":["post-23340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mise-en-marche-vente","category-nouveautes","category-techniques"],"acf":[],"yoast_head":"\n