{"id":265073,"date":"2026-02-13T15:05:31","date_gmt":"2026-02-13T15:05:31","guid":{"rendered":"https:\/\/befve.com\/?p=265073"},"modified":"2026-02-13T15:05:32","modified_gmt":"2026-02-13T15:05:32","slug":"aumentan-los-volumenes-de-fresas-de-florida-por-bova-fresh-y-freshplaza","status":"publish","type":"post","link":"https:\/\/befve.com\/es\/aumentan-los-volumenes-de-fresas-de-florida-por-bova-fresh-y-freshplaza\/","title":{"rendered":"Aumentan los vol\u00famenes de fresas de Florida por Bova Fresh y FreshPlaza"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Aumentan los vol\u00famenes de fresas de Florida<\/h1>\n\n\n\n<p>La oferta de fresas comienza a recuperarse en Florida. \u00abLa producci\u00f3n ha bajado un 50% en las dos \u00faltimas semanas debido a las heladas, pero con la llegada del buen tiempo, esperamos que empiece a repuntar a finales de semana\u00bb, explica Robert Wilhelm, de Bova Fresh. \u00abEn este momento, estamos cubriendo pr\u00e1cticamente en su totalidad todos nuestros compromisos para San Valent\u00edn\u00bb.<\/p>\n\n\n\n<p>El productor se emple\u00f3 a fondo para recoger las <em>berries<\/em> antes de la helada y reg\u00f3 de vez en cuando durante ese tiempo para proteger la fruta. \u00abFue duro para las fincas, para las plantas, pero parece que se recuperaron bastante bien\u00bb, dice Wilhelm.<\/p>\n\n\n\n<p>En total, el a\u00f1o pasado por estas fechas hab\u00eda menos fruta. \u00abHemos alcanzado cifras similares a las del a\u00f1o pasado, excepto en esos tres o cuatro d\u00edas en los que hubo heladas\u00bb, indica Wilhelm, que a\u00f1ade que este a\u00f1o se plant\u00f3 un poco antes, lo que ayud\u00f3 a poder recoger la fruta antes de que llegaran las heladas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.es\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2026\/02\/11\/Bovafreshstrawberriesfinaledited.jpg?preset=ContentFullSmall\" alt=\"\"\/><\/figure>\n\n\n\n<p>Mientras tanto, la demanda de fresas ha sido muy fuerte durante las \u00faltimas tres semanas, incluso con la fruta mexicana que Bova Fresh est\u00e1 importando para cubrir el mercado en la costa oeste. La fruta de Florida est\u00e1 cubriendo la demanda de la costa este y el Medio Oeste. Se espera que la demanda se mantenga fuerte esta semana, aunque es probable que se suavice durante el fin de semana.<\/p>\n\n\n\n<p>Ser\u00e1 entonces cuando la oferta empiece a alcanzar niveles promocionables. Los precios oscilan entre 16,90 $ y 22,90 $ en el mercado <em>spot<\/em>. \u00abLa semana que viene empezaremos a bajar el precio del mercado <em>spot<\/em> e intentaremos situarlo en torno al precio de nuestras promociones\u00bb, cuenta Wilhelm, y a\u00f1ade que se est\u00e1n aplicando los mismos precios que el a\u00f1o pasado antes y despu\u00e9s de San Valent\u00edn. El mercado <em>spot<\/em> tambi\u00e9n parece m\u00e1s o menos el mismo.<\/p>\n\n\n\n<p>Aunque Florida suele terminar la producci\u00f3n a finales de marzo, el a\u00f1o pasado la empresa continu\u00f3 hasta mediados de abril y, en funci\u00f3n del tiempo que haga, espera hacer lo mismo este a\u00f1o.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/www.freshplaza.es\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_com\/2026\/02\/11\/BovaFreshlogoedited.jpg?preset=ContentCustom\" alt=\"\" class=\"\">Para m\u00e1s informaci\u00f3n:<br>Robert Wilhelm<br><strong>Bova Fresh<br><\/strong><a href=\"mailto:robert@bovafresh.com?subject=Response to FreshPlaza.com article\" target=\"_blank\" rel=\"noreferrer noopener\">robert@bovafresh.com<\/a><br><a href=\"https:\/\/bovafresh.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/bovafresh.com\/<\/a> Fecha de publicaci\u00f3n: vie. 13 feb. 2026<\/p>\n\n\n\n<p>\u00a9 <a href=\"https:\/\/www.FreshPlaza.es\">FreshPlaza.es<\/a> \/ <a href=\"mailto:astrid@freshplaza.us?subject=Reactie op Aumentan los vol\u00famenes de fresas de Florida\">Astrid van den Broek<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.freshplaza.es\/latin-america\/click\/50012\/?utm_medium=website\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aumentan los vol\u00famenes de fresas de Florida La oferta de fresas comienza a recuperarse en Florida. \u00abLa producci\u00f3n ha bajado un 50% en las dos \u00faltimas semanas debido a las heladas, pero con la llegada del buen tiempo, esperamos que empiece a repuntar a finales de semana\u00bb, explica Robert Wilhelm, de Bova Fresh. \u00abEn este [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":37267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":1,"footnotes":""},"categories":[128,91],"tags":[],"class_list":["post-265073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berries-3","category-marketing-ventas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aumentan los vol\u00famenes de fresas de Florida por Bova Fresh y FreshPlaza - Befve &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/befve.com\/es\/aumentan-los-volumenes-de-fresas-de-florida-por-bova-fresh-y-freshplaza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aumentan los vol\u00famenes de fresas de Florida por Bova Fresh y FreshPlaza - Befve &amp; Co\" \/>\n<meta property=\"og:description\" content=\"Aumentan los vol\u00famenes de fresas de Florida La oferta de fresas comienza a recuperarse en Florida. \u00abLa producci\u00f3n ha bajado un 50% en las dos \u00faltimas semanas debido a las heladas, pero con la llegada del buen tiempo, esperamos que empiece a repuntar a finales de semana\u00bb, explica Robert Wilhelm, de Bova Fresh. \u00abEn este [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/befve.com\/es\/aumentan-los-volumenes-de-fresas-de-florida-por-bova-fresh-y-freshplaza\/\" \/>\n<meta property=\"og:site_name\" content=\"Befve &amp; 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