{"id":265845,"date":"2026-04-09T12:23:24","date_gmt":"2026-04-09T12:23:24","guid":{"rendered":"https:\/\/befve.com\/?p=265845"},"modified":"2026-04-09T12:23:25","modified_gmt":"2026-04-09T12:23:25","slug":"emeline-vanespen-aopn-fraises-et-framboises-et-freshplaza","status":"publish","type":"post","link":"https:\/\/befve.com\/es\/emeline-vanespen-aopn-fraises-et-framboises-et-freshplaza\/","title":{"rendered":"Emeline Vanespen, AOPn Fraises et Framboises et FreshPlaza :"},"content":{"rendered":"\n

\u00ab Nous d\u00e9passerons cette semaine les 1000T de Gariguette \u00bb<\/h1>\n\n\n\n

Emeline Vanespen, AOPn Fraises et Framboises :<\/p>\n\n\n\n

\u00ab Nous d\u00e9passerons cette semaine les 1000T de Gariguette \u00bb<\/h1>\n\n\n\n

La campagne fran\u00e7aise de fraises entre dans une phase cl\u00e9 avec un premier pic de production de Gariguette et des volumes en fraises rondes qui s’intensifient d\u00e8s cette semaine. Apr\u00e8s un d\u00e9but de campagne tardif et une mont\u00e9e en puissance de la production mesur\u00e9e, Emeline Vanespen – directrice de l’AOPn Fraises Framboises de France -, dresse un \u00e9tat des lieux de la campagne fraise en France.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Un basculement rapide du manque au pic de production
<\/strong>Apr\u00e8s un d\u00e9marrage tardif li\u00e9 \u00e0 un hiver d\u00e9favorable, la campagne avait \u00e9t\u00e9 frein\u00e9e par des temp\u00e9ratures fra\u00eeches et des vents du nord, limitant ainsi les r\u00e9coltes. \u00ab Nous avons m\u00eame manqu\u00e9 de produits la semaine derni\u00e8re pour P\u00e2ques. Mais la situation a bascul\u00e9 en semaine 15 avec l’arriv\u00e9e du temps chaud. Cette semaine, nous allons d\u00e9passer les 1 000 tonnes de Gariguette. En parall\u00e8le, la production de fraises rondes monte en puissance, avec de nouveaux bassins comme la Dordogne puis la Sologne qui entrent en production, tandis que le sud-est est en pic de production \u00bb.<\/p>\n\n\n\n

Une pression concurrentielle d\u00e9sormais mesur\u00e9e
<\/strong>D\u00e8s la semaine 13, la campagne fran\u00e7aise s’est heurt\u00e9e \u00e0 une premi\u00e8re difficult\u00e9 : \u00ab Les Espagnols ont eu beaucoup de probl\u00e8mes en d\u00e9but de campagne, impactant directement la qualit\u00e9 et les volumes de leurs fraises. Des march\u00e9s comme l’Allemagne et l’Angleterre vers lesquels l’Espagne envoie de la marchandise habituellement \u00e0 cette p\u00e9riode de l’ann\u00e9e n’ont pas \u00e9t\u00e9 r\u00e9ceptifs. De ce fait, une quantit\u00e9 de fraises espagnoles \u00e0 tr\u00e8s bas prix \u2014 autour de 70 centimes la barquette \u2014 s’est retrouv\u00e9e en France et a fortement perturb\u00e9 le march\u00e9. M\u00eame si l’origine France se veut diff\u00e9renciante par rapport \u00e0 l’espagnole, ces niveaux de prix ont impact\u00e9 les ventes de fraises fran\u00e7aises dont les volumes auront finalement \u00e9t\u00e9 plus importants que pr\u00e9vu \u00bb, souligne Emeline Vanespen.<\/p>\n\n\n\n

Une pression qui s’est n\u00e9anmoins moins fait ressentir pour P\u00e2ques : \u00ab Il s’agit d’une p\u00e9riode o\u00f9 le march\u00e9 tire beaucoup en Europe. L’\u00e9coulement des fraises espagnoles a donc \u00e9t\u00e9 beaucoup plus r\u00e9parti. Et \u00e0 partir de maintenant, les volumes devraient continuer de diminuer \u00bb.<\/p>\n\n\n\n

Des \u00e9carts de prix sur la Gariguette \u00e0 surveiller
<\/strong>A ce stade de la campagne, le principal point de vigilance concerne les \u00e9carts de prix sur la Gariguette. Entre des promotions agressives \u00e0 2,50 \u20ac et un prix fond de rayon proche de 5 \u20ac, les ventes hors promotion restent limit\u00e9es. \u00ab Il est essentiel de retrouver un certain \u00e9quilibre pour permettre un \u00e9coulement fluide des volumes et garantir une bonne qualit\u00e9 de marchandise \u00bb, insiste Emeline Vanespen.<\/p>\n\n\n\n

Avec une hausse continue des volumes attendue dans les prochaines semaines, la capacit\u00e9 du march\u00e9 \u00e0 absorber l’offre sera d\u00e9terminante. \u00ab Les trois prochaines semaines vont \u00eatre cruciales. Nous avons mis en place un plan de communication important pour soutenir la demande, mais pour que la consommation soit au rendez-vous, il faut \u00e9galement que les prix pratiqu\u00e9s en magasin permettent de maintenir une bonne rotation des produits en rayon, et donc une bonne qualit\u00e9 \u00bb.<\/p>\n\n\n\n

Pour plus d’informations :
Emeline Vanespen
AOPn Fraises Framboises de France<\/strong>
emeline.vanespen@fraisesdefrance.fr<\/a> Date de publication: jeu. 9 avr. 2026<\/p>\n\n\n\n

\u00a9 FreshPlaza.fr<\/a> \/ Aur\u00e9lie Pintat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Nous d\u00e9passerons cette semaine les 1000T de Gariguette \u00bb Emeline Vanespen, AOPn Fraises et Framboises : \u00ab Nous d\u00e9passerons cette semaine les 1000T de Gariguette \u00bb La campagne fran\u00e7aise de fraises entre dans une phase cl\u00e9 avec un premier pic de production de Gariguette et des volumes en fraises rondes qui s’intensifient d\u00e8s cette […]<\/p>\n","protected":false},"author":7,"featured_media":37267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-265845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"\nEmeline Vanespen, AOPn Fraises et Framboises et FreshPlaza : - Befve & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/befve.com\/es\/emeline-vanespen-aopn-fraises-et-framboises-et-freshplaza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emeline Vanespen, AOPn Fraises et Framboises et FreshPlaza : - 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