{"id":267649,"date":"2020-10-01T16:42:57","date_gmt":"2020-10-01T16:42:57","guid":{"rendered":"https:\/\/befve.com\/?p=267649"},"modified":"2026-08-18T17:13:09","modified_gmt":"2026-08-18T17:13:09","slug":"marche-mondial-de-la-myrtille-une-dynamique-toujours-dactualite","status":"publish","type":"post","link":"https:\/\/befve.com\/es\/marche-mondial-de-la-myrtille-une-dynamique-toujours-dactualite\/","title":{"rendered":"March\u00e9 mondial de la myrtille : une dynamique toujours d\u2019actualit\u00e9"},"content":{"rendered":"\r\n

Les march\u00e9s mondiaux de la myrtille traversent une p\u00e9riode de contrastes. Si la demande globale est en pleine croissance, les conditions m\u00e9t\u00e9orologiques perturbent la qualit\u00e9 et les volumes, cr\u00e9ant des flux d’approvisionnement irr\u00e9guliers<\/h2>\r\n

par H\u00e9l\u00e8ne Sauvage<\/strong><\/p>\r\n

 <\/p>\r\n\r\n

\"\u00a9<\/a>
De l\u2019essor des cultures locales \u00e0 la conqu\u00eate de nouveaux march\u00e9s internationaux, le march\u00e9 de la myrtille s\u2019adapte. Une production mondiale qui cherche l\u2019\u00e9quilibre entre rendements, qualit\u00e9 gustative et r\u00e9silience face \u00e0 la m\u00e9t\u00e9o.<\/figcaption><\/figure>\r\n

Aujourd\u2019hui le P\u00e9rou conserve son r\u00f4le de leader mondial pour l\u2019export de myrtilles. La campagne 2025\/26 s’est termin\u00e9e positivement. Cependant, le ph\u00e9nom\u00e8ne El Ni\u00f1o pourrait perturber la prochaine saison et retarder les r\u00e9coltes. Les \u00c9tats-Unis restent le principal d\u00e9bouch\u00e9, devant l’Europe et la Chine. Le Chili poursuit sa mont\u00e9e en gamme. Le segment premium continue de cro\u00eetre fortement, notamment en Europe et aux \u00c9tats-Unis, o\u00f9 la demande pour des fruits de haute qualit\u00e9 reste soutenue.<\/p>\r\n

Le continent nord-am\u00e9ricain en force<\/span><\/h4>\r\n

L’offre nord-am\u00e9ricaine s’am\u00e9liore progressivement gr\u00e2ce \u00e0 la mont\u00e9e en puissance des productions de Californie, de G\u00e9orgie et du Mexique. Les conditions climatiques difficiles du d\u00e9but d’ann\u00e9e ont r\u00e9duit les volumes, mais la situation tend \u00e0 se normaliser. Le Mexique b\u00e9n\u00e9ficie d’opportunit\u00e9s cr\u00e9\u00e9es par les al\u00e9as climatiques observ\u00e9s chez plusieurs concurrents. Les exportations progressent et le Japon s’impose comme un march\u00e9 particuli\u00e8rement dynamique, avec une hausse spectaculaire des exp\u00e9ditions. Les s\u00e9lectionneurs poursuivent leurs efforts pour d\u00e9velopper des vari\u00e9t\u00e9s plus fermes, plus savoureuses et mieux adapt\u00e9es aux attentes du march\u00e9.<\/p>\r\n

De l\u2019essor des cultures locales \u00e0 la conqu\u00eate de nouveaux march\u00e9s internationaux, le march\u00e9 de la myrtille s\u2019adapte. Une production mondiale qui cherche l\u2019\u00e9quilibre entre rendements, qualit\u00e9 gustative et r\u00e9silience face \u00e0 la m\u00e9t\u00e9o.<\/p>\r\n

Europe\u00a0:\u00a0 <\/span>la belle dynamique italienne<\/span><\/h4>\r\n

En Espagne, de fortes pluies ont affect\u00e9 la qualit\u00e9 et la dur\u00e9e de conservation des baies, rendant l\u2019offre irr\u00e9guli\u00e8re et maintenant les prix \u00e0 des niveaux \u00e9lev\u00e9s. L\u2019Allemagne conna\u00eet quant \u00e0 elle une offre sup\u00e9rieure \u00e0 la demande. \u00c0 l\u2019inverse, l\u2019Italie affiche un march\u00e9 florissant\u2009: la consommation progresse, stimul\u00e9e par une excellente qualit\u00e9 li\u00e9e au renouvellement vari\u00e9tal. Les achats s\u2019y concentrent de plus en plus sur\u00a0la\u00a0saison de production locale, touchant d\u00e9sormais 35\u00a0% des foyers italiens.<\/p>\r\n

\u00c0 l\u2019interface des deux continents, Le Maroc s\u2019est impos\u00e9 comme un acteur strat\u00e9gique de proximit\u00e9, offrant une alternative logistique rapide aux myrtilles sud-am\u00e9ricaines entre janvier et avril, avec une qualit\u00e9 souvent sup\u00e9rieure gr\u00e2ce \u00e0 la fra\u00eecheur du transport routier ou ferry.<\/p>\r\n

D\u00e9fis logistiques pour l\u2019\u00c9gypte<\/span><\/h4>\r\n

En \u00c9gypte, la demande continue de cro\u00eetre fortement. Les principaux freins restent les co\u00fbts \u00e9lev\u00e9s du fret a\u00e9rien et les contraintes logistiques li\u00e9es \u00e0 la cha\u00eene du froid. Malgr\u00e9 cela, les ventes pourraient progresser d\u2019environ 60\u00a0% cette ann\u00e9e gr\u00e2ce \u00e0 un int\u00e9r\u00eat croissant des consommateurs.<\/p>\r\n

L\u2019Afrique du Sud reste un acteur strat\u00e9gique et fournit l\u2019Europe en contre-saison d\u2019octobre \u00e0 janvier. Un d\u00e9marrage timide a soutenu les prix \u00e0 la hausse sur le march\u00e9 int\u00e9rieur, bien qu\u2019une baisse soit anticip\u00e9e avec l\u2019arriv\u00e9e de nouveaux volumes et les potentielles r\u00e9percussions des r\u00e9centes inondations sur les r\u00e9coltes.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Les march\u00e9s mondiaux de la myrtille traversent une p\u00e9riode de contrastes. Si la demande globale est en pleine croissance, les conditions m\u00e9t\u00e9orologiques perturbent la qualit\u00e9 et les volumes, cr\u00e9ant des flux d’approvisionnement irr\u00e9guliers par H\u00e9l\u00e8ne Sauvage   Aujourd\u2019hui le P\u00e9rou conserve son r\u00f4le de leader mondial pour l\u2019export de myrtilles. La campagne 2025\/26 s’est termin\u00e9e […]<\/p>\n","protected":false},"author":8,"featured_media":267652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":3,"footnotes":""},"categories":[140],"tags":[],"class_list":["post-267649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-test-newsletter-19"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/befve.com\/wp-content\/uploads\/2026\/08\/photo-pretexte-marche-myrtilles-credit-HSauvage-150x150.jpg","medium":"https:\/\/befve.com\/wp-content\/uploads\/2026\/08\/photo-pretexte-marche-myrtilles-credit-HSauvage-300x225.jpg","medium_large":"https:\/\/befve.com\/wp-content\/uploads\/2026\/08\/photo-pretexte-marche-myrtilles-credit-HSauvage-768x576.jpg","large":"https:\/\/befve.com\/wp-content\/uploads\/2026\/08\/photo-pretexte-marche-myrtilles-credit-HSauvage-1024x768.jpg","1536x1536":"https:\/\/befve.com\/wp-content\/uploads\/2026\/08\/photo-pretexte-marche-myrtilles-credit-HSauvage-1536x1152.jpg","2048x2048":"https:\/\/befve.com\/wp-content\/uploads\/2026\/08\/photo-pretexte-marche-myrtilles-credit-HSauvage.jpg"},"post_author":"Lionel","assigned_categories":"TEST Newsletter 19","yoast_head":"\nMarch\u00e9 mondial de la myrtille : une dynamique toujours d\u2019actualit\u00e9 - Befve & Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/befve.com\/es\/marche-mondial-de-la-myrtille-une-dynamique-toujours-dactualite\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 mondial de la myrtille : une dynamique toujours d\u2019actualit\u00e9 - Befve & Co\" \/>\n<meta property=\"og:description\" content=\"Les march\u00e9s mondiaux de la myrtille traversent une p\u00e9riode de contrastes. Si la demande globale est en pleine croissance, les conditions m\u00e9t\u00e9orologiques perturbent la qualit\u00e9 et les volumes, cr\u00e9ant des flux d’approvisionnement irr\u00e9guliers par H\u00e9l\u00e8ne Sauvage   Aujourd\u2019hui le P\u00e9rou conserve son r\u00f4le de leader mondial pour l\u2019export de myrtilles. 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