{"id":268044,"date":"2026-10-26T15:06:12","date_gmt":"2026-10-26T15:06:12","guid":{"rendered":"https:\/\/befve.com\/?p=268044"},"modified":"2026-10-26T15:06:14","modified_gmt":"2026-10-26T15:06:14","slug":"les-ventes-se-sont-effondrees-brutalement-en-aout-chez-heiner-rothkopf-et-freshplaza","status":"publish","type":"post","link":"https:\/\/befve.com\/es\/les-ventes-se-sont-effondrees-brutalement-en-aout-chez-heiner-rothkopf-et-freshplaza\/","title":{"rendered":"\u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb chez Heiner Rothkopf et FreshPlaza"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La saison des fraises allemandes entre dans sa derni\u00e8re ligne droite<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La saison des fraises allemandes touche \u00e0 sa fin : dans de nombreuses r\u00e9gions, les derni\u00e8res r\u00e9coltes sous abri ont d\u00e9j\u00e0 \u00e9t\u00e9 effectu\u00e9es. \u00ab Nous avons cueilli nos derni\u00e8res fraises sous tunnel au cours de la semaine 42, tandis que la saison dans les serres chauff\u00e9es s&#8217;est achev\u00e9e d\u00e8s la fin septembre. M\u00eame si les r\u00e9sultats ont \u00e9t\u00e9 moins bons que lors des deux ann\u00e9es pr\u00e9c\u00e9dentes, je suis globalement plut\u00f4t satisfait \u00bb, r\u00e9sume Heiner Rothkopf, producteur de fraises \u00e0 Euskirchen, en Rh\u00e9nanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 une plantation pr\u00e9coce, d\u00e8s janvier, M. Rothkopf a pu fournir au march\u00e9 des volumes suffisants de fraises de serre d\u00e8s le d\u00e9but du mois d&#8217;avril. La canicule estivale qui a suivi a toutefois fortement p\u00e9nalis\u00e9 aussi bien la production que les ventes. \u00ab En ao\u00fbt, la situation commerciale a parfois \u00e9t\u00e9 assez difficile. Le ralentissement des ventes pendant les vacances n&#8217;a rien d&#8217;inhabituel, mais cette ann\u00e9e, elles se sont effondr\u00e9es brutalement d\u00e8s le mois d&#8217;ao\u00fbt. Cette p\u00e9riode creuse a dur\u00e9 environ trois \u00e0 quatre semaines. \u00c0 partir de la mi-septembre, les ventes ont progressivement repris. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot1.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot1.jpg?preset=ContentFullSmall 626w, https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot1.jpg?preset=ContentFullMedium 938w, https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot1.jpg?preset=ContentFullBig 1250w\"><em>Culture sous tunnel<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lady Emma, la vari\u00e9t\u00e9 phare<\/strong><br>Heiner Rothkopf mise d\u00e9sormais presque exclusivement sur des vari\u00e9t\u00e9s remontantes, notamment Lady Emma, Lady Sophia et Lady Grace. Selon lui, Lady Emma repr\u00e9sente aujourd&#8217;hui jusqu&#8217;\u00e0 60 % de ses volumes de production. \u00ab Avec les vari\u00e9t\u00e9s dont nous disposons actuellement, nous sommes bien arm\u00e9s pour l&#8217;avenir, m\u00eame si chacune pr\u00e9sente ses avantages et ses inconv\u00e9nients. Lady Grace, par exemple, a tendance \u00e0 se fl\u00e9trir l\u00e9g\u00e8rement en fin de saison et sa peau est un peu fine. Mais ce ne sont pas des d\u00e9fauts r\u00e9dhibitoires. \u00bb Pour la prochaine campagne, M. Rothkopf pr\u00e9voit \u00e9galement d&#8217;introduire la vari\u00e9t\u00e9 Harmony.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot2.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot2.jpg?preset=ContentFullSmall 626w, https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot2.jpg?preset=ContentFullMedium 938w, https:\/\/www.freshplaza.fr\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_de\/2026\/10\/22\/rot2.jpg?preset=ContentFullBig 1250w\"><em>Serre de fraises<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Techniques de culture et organisation des ventes<\/strong><br>Dans l&#8217;ensemble, ce producteur chevronn\u00e9 envisage l&#8217;avenir avec optimisme. \u00ab \u00c0 terme, l&#8217;augmentation des surfaces consacr\u00e9es \u00e0 la culture des fraises allemandes sur rayonnages pourrait poser probl\u00e8me. Pour l&#8217;instant, nous allons conserver notre capacit\u00e9 de production actuelle. Nous avons r\u00e9cemment investi dans un syst\u00e8me de couverture ultramoderne et sommes tr\u00e8s satisfaits des r\u00e9sultats obtenus jusqu&#8217;\u00e0 pr\u00e9sent. Nous b\u00e9n\u00e9ficions \u00e9galement d&#8217;un r\u00e9seau de commercialisation relativement diversifi\u00e9 : nous approvisionnons aussi bien la grande distribution \u00e0 l&#8217;\u00e9chelle nationale que les programmes r\u00e9gionaux, par l&#8217;interm\u00e9diaire d&#8217;un partenaire grossiste. Cela nous conf\u00e8re une certaine marge de man\u0153uvre dans les n\u00e9gociations tarifaires, car nous ne sommes affili\u00e9s \u00e0 aucune coop\u00e9rative et pouvons donc nous passer de cet interm\u00e9diaire. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus d&#8217;informations :<br>Heiner Rothkopf<br><strong>Rothkopf Eifelgem\u00fcse GbR<\/strong><br>Am Nonnenhof 5<br>53881 Euskirchen<br>T\u00e9l. : +49 160 9794 1406<br><a href=\"mailto:Eifel-Gemuese.Rothkopf@t-online.de?subject=Anfrage bez\u00fcglich des FreshPlaza.de Artikels\" target=\"_blank\" rel=\"noopener\">Eifel-Gemuese.Rothkopf@t-online.de<\/a> Date de publication: ven. 23 oct. 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a9 <a href=\"https:\/\/www.FreshPlaza.fr\">FreshPlaza.fr<\/a> \/ <a href=\"mailto:hugo@freshplaza.de?subject=Reactie op \u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb\">Hugo Huijbers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La saison des fraises allemandes entre dans sa derni\u00e8re ligne droite \u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb La saison des fraises allemandes touche \u00e0 sa fin : dans de nombreuses r\u00e9gions, les derni\u00e8res r\u00e9coltes sous abri ont d\u00e9j\u00e0 \u00e9t\u00e9 effectu\u00e9es. \u00ab Nous avons cueilli nos derni\u00e8res fraises sous tunnel au cours [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":266085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-268044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"featured_image_url":{"thumbnail":"https:\/\/befve.com\/wp-content\/uploads\/2026\/05\/articles-Christian-Befve-150x150.jpg","medium":"https:\/\/befve.com\/wp-content\/uploads\/2026\/05\/articles-Christian-Befve-300x60.jpg","medium_large":"https:\/\/befve.com\/wp-content\/uploads\/2026\/05\/articles-Christian-Befve-768x154.jpg","large":"https:\/\/befve.com\/wp-content\/uploads\/2026\/05\/articles-Christian-Befve-1024x205.jpg","1536x1536":"https:\/\/befve.com\/wp-content\/uploads\/2026\/05\/articles-Christian-Befve-1536x307.jpg","2048x2048":"https:\/\/befve.com\/wp-content\/uploads\/2026\/05\/articles-Christian-Befve-2048x410.jpg"},"post_author":"Christian","assigned_categories":"Non cat\u00e9goris\u00e9","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb chez Heiner Rothkopf et FreshPlaza - Befve &amp; Co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/befve.com\/es\/les-ventes-se-sont-effondrees-brutalement-en-aout-chez-heiner-rothkopf-et-freshplaza\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb chez Heiner Rothkopf et FreshPlaza - Befve &amp; Co\" \/>\n<meta property=\"og:description\" content=\"La saison des fraises allemandes entre dans sa derni\u00e8re ligne droite \u00ab Les ventes se sont effondr\u00e9es brutalement en ao\u00fbt \u00bb La saison des fraises allemandes touche \u00e0 sa fin : dans de nombreuses r\u00e9gions, les derni\u00e8res r\u00e9coltes sous abri ont d\u00e9j\u00e0 \u00e9t\u00e9 effectu\u00e9es. \u00ab Nous avons cueilli nos derni\u00e8res fraises sous tunnel au cours [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/befve.com\/es\/les-ventes-se-sont-effondrees-brutalement-en-aout-chez-heiner-rothkopf-et-freshplaza\/\" \/>\n<meta property=\"og:site_name\" content=\"Befve &amp; 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