New blueberry and Rubus varieties expand berry genetics portfolio
Fall Creek® will showcase its newest blueberry genetics, expanding berry portfolio, and grower-focused developments at Fruit Attraction 2026 in Madrid.
At Hall 9, Stand F08, from Oct. 6–8, Fall Creek will showcase the newly released Everlast™ ‘FC11-164’ and Sekoya® Nova ‘FC15-173’, alongside its expansion into raspberries and blackberries. The company will also highlight how its Breed. Grow. Serve. approach connects genetics, growers, and the marketplace.
Innovation starts with genetics
Everlast ‘FC11-164’, joining the Fall Creek Collection, and Sekoya Nova ‘FC15-173’, joining Sekoya, represent the latest genetics from Fall Creek’s two commercial platforms. The company will also feature low-chill varieties from the Fall Creek Collection and Sekoya Pop ‘FCM14-052’, a low-chill variety from Sekoya, while sharing progress from its genetics pipeline and trial network.
In a recent Fall Creek consumer survey across seven blueberry-consuming regions, respondents consistently cited fruit condition as a barrier to satisfaction, identifying mushy fruit and early spoilage as common sources of disappointment, while also highlighting taste as a foundational expectation.
«What consumers are telling us is pretty straightforward: if the fruit disappoints them, they may not come back,» said Paul Nselel, Chief Commercial Officer. «The better we can address condition, shelf life and flavour at the genetics level, the stronger the opportunity is for growers, retailers and consumers.»
Taking genetics to market
Visitors to the Fall Creek stand will also see how the Fall Creek Collection and Sekoya platforms serve distinct but complementary roles in bringing Fall Creek genetics to market.
The Fall Creek Collection provides professional growers with access to genetics across chill levels, supported by Fall Creek’s horticultural and technical expertise. Sekoya brings together members across multiple growing regions, with a focus on fruit quality and year-round supply.
«Growers consistently tell us they need varieties that perform in their environment, fit their harvest strategy and ultimately earn their place in the market,» said Teun Leenders, EMEA Commercial Manager. «Our role is to connect the right genetics with the right growing conditions, technical support and market opportunity.»
Fall Creek will also preview Berry Business Week 2027, including a Global Field + Forum focused on low-chill cultivation in Seville, Spain, on March 18, 2027.
Expansion beyond blueberries
Fall Creek will also use Fruit Attraction to showcase its expansion into raspberries and blackberries, building on nearly five decades of experience in blueberry genetics and nursery cultivation.
The expansion brings together more than three decades of Rubus breeding experience and an established portfolio, expanding Fall Creek’s offering to growers. Among the genetics now available through Fall Creek are Amalia Rossa ‘BTRASFOUR’ and Easy Rose ‘ALEL101’, recently added to Fall Creek’s raspberry portfolio.
For more information:
Nereida García
Fall Creek
Email: Ngarcia@fallcreeknursery.com
www.fallcreeknursery.com
