Peru diversifies its blueberry exports to India, Thailand, and Singapore
At Asia Fruit Logistica, Christian Pereda and Luis Alburqueque, of Euroandes Foods Import (the commercial arm of Grupo Danper, (grower and exporter from Peru), discussed the role Asia currently plays in the market diversification strategy for Peruvian blueberries.
«We are looking to boost sales in Southeast Asia through a bimodal approach,» said Christian Pereda, explaining that the company combines sea freight to its European office with subsequent re-exports by air to destinations such as Thailand, India, and Singapore. The goal is «to reach those markets through more efficient logistics, thus helping preserve quality.»
For Euroandes, the Asian market represents growth potential that has yet to be fully tapped. While consumption is already remarkable in China and northern Asia, partly because they are also producing regions, countries such as India, Thailand, and Singapore «are growing» and are perceived as a «long-term» opportunity. Christian identified logistics as the region’s main challenge. Reducing sea transit times from South America would, in his view, «make the product more accessible and drive consumption growth.»
On market requirements, Christian said that with the development of domestic consumption in each country, standards tend to rise; a trend already clearly visible in China and also emerging in Singapore and India.
Regarding the current campaign, the Euroandes representatives said that prices are generally on the rise following a European season still dominated by local fruit. They explained that Peru is already a leading supplier in this early phase thanks to its proprietary varieties, though volumes will peak with free varieties such as the Ventura and Emerald. Weather conditions, they said, have resulted in fruit production dropping by «40–50%» in some cases, depending on the variety and the field. In the end, Peru’s total volume may be similar to last season’s, but with a «more stable» pricing environment.
On Peru’s positioning, both representatives said that while China accounts for the largest share of global production, Peru remains the world’s leading exporter, with a campaign running primarily from August to February.
As a group, Danper currently works across eight product lines, five of which are fresh: grapes, blueberries, avocados, mangoes, and asparagus, the latter with a smaller share in recent years. The company plans to expand its grape acreage from 100 to nearly 800 hectares over the next three years, and expects to close the current season with one thousand hectares devoted to blueberries, with both proprietary and public domain varieties.
Both executives agreed that the vertical integration of Peruvian companies, which have their own offices in multiple markets, shows that they pursue to maintain closer, more direct relationships with end customers, seeking not just to strengthen existing ties, but also the development of new markets across Southeast Asia.
For more information:
Christian Pereda
EuroAndes del Grupo Danper
Peru
Tel.: +34 657 217 129
Cpereda@euroandes.es
https://danper.com/
Luis Carlos Albuquerque
EuroAndes del Grupo Danper
Peru
Tel.: +34 608 583 313
Lalbuquerque@euroandes.es
https://danper.com/
