Priméale is the leading French marketer of asparagus, marketing 5000 tons out of the 20,000 tons of national production. « Priméale was already marketing Copadax and MaïsAdour asparagus. In 2021, Planasa was added to increase our offer with an additional 700 tons, » said Bertrand Guivarch, Commercial Director. « In 2020, with the health constraints due to covid, the share of asparagus sold in sachets increased. We sell 45% in a 500g flow packs and 55% in 5kg packages, » he says. However, the use of this fresh pouch made of polypropylene with selective permeability has been called into question in the shorter or longer term (see above). « For this season, we are testing a new bag made of 60% paper with a transparent window to maintain the visibility of the product, the number one sales criterion, » says Angélique Aubry, Head of Advertising Marketing. « It’s one way of meeting consumers’ environmental expectations, even if this recyclable alternative, doesn’t meet the requirements of future legislation, » she says.
