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The genetic basis of strawberry aroma by Center for Research in Agricultural Genomics and FreshPlaza

The genetic basis of strawberry aroma

Researchers at CRAG have identified the FvHI gene as a key factor in regulating the compounds that shape the fresh aroma of strawberries. Their work shows that this gene modulates the balance of volatile molecules responsible for the fruit’s fragrance. By studying wild strawberry, the team demonstrated that FvHI expression controls the ratio between two important aromatic molecules, which clarifies how the fruit’s signature scent develops. This breakthrough supports the creation of strawberry varieties with better aroma and improved resilience to damage, wounds, and certain pathogens by using natural compounds tied to both flavour and plant defence.

Aroma is one of the most valued traits of strawberries, yet also one of the most complex. It depends on sugars, acidity, texture, and above all, volatile compounds that define the characteristic fragrance. Among these, green leaf volatiles stand out. They provide the fresh, slightly herbaceous notes typical of the most aromatic strawberries.

Cultivated strawberry

Two molecules are central to these qualities: (Z)-3-hexenal, which gives greener notes, and (E)-2-hexenal, which produces fresher and sweeter tones. Until now, the gene responsible for converting one molecule into the other was unknown. The study, carried out by CRAG researchers Rong Zhang, Dylan Nunnally, and Elli Koskella and led by IRTA researcher Amparo Monfort, reveals how this conversion is controlled. Their findings, published in Horticulture Research, explain the mechanism that balances these two compounds and how this knowledge can guide the development of improved strawberry varieties.

Researchers confirmed that differences in strawberry aroma are driven by how the FvHI gene is regulated rather than by changes in the protein it encodes. When FvHI expression is low, (Z)-3-hexenal rises, strengthening green notes. When expression is high, (E)-2-hexenal increases, creating a sweeter aroma. This shows that FvHI acts as a molecular switch that shapes the final smell and taste of the fruit.

Wild strawberry

To uncover this mechanism, the team worked with nearly isogenic lines, which are genetically similar except for a specific genomic region. These lines came from a cross between diploid strawberry species. This approach made it possible to isolate the gene responsible for aroma and validate its function. According to Monfort, this strategy is especially useful because cultivated strawberry is an octoploid crop with eight sets of chromosomes, which complicates genetic studies. Its wild relative, Fragaria vesca, has a simpler diploid genome but still shares much of its architecture with commercial strawberry, making it an ideal research model.

The compounds involved in this aroma pathway also play a role in the plant’s response to damage and wounds. Understanding how these molecules are regulated not only improves fruit quality but also opens the door to enhancing natural plant defences.

The results provide new tools to guide breeding efforts toward varieties with flavours that consumers appreciate most. Aroma is a core part of taste, along with the balance of sugars and acids, and this research lays the groundwork for strawberries with fresher and more balanced profiles. Beyond flavour, the green leaf volatiles studied here are essential to a plant’s natural defence system. This discovery supports the development of fruit with improved aroma and the creation of crops that are more resilient and less reliant on chemical treatments, helping move agriculture toward more sustainable practices.

View the full study here.

For more information:
Center for Research in Agricultural Genomics

Photo Report: 29th expoSE/expoDirekt:

“We see, especially here in Germany, a steady trend from open field strawberries to covered cultivation” by FreshPlaza Photo Report: 29th expoSE/expoDirekt:

“We see, especially here in Germany, a steady trend from open field strawberries to covered cultivation”

“We see, especially here in Germany, a steady trend from open field strawberries to covered cultivation. This was the main reason for us to participate, as many soft fruit growers do traditionally come to Karlsruhe.” That’s what the team with Looije Agro Technics shared when asked about their debut on the expoSE / expoDirekt, which took place this week in Karlsruhe, Germany. The trade show, focusing on the strawberry and asparagus, have broadened considerably, and again counted 60 companies making their debut, resulting in a mix of traditional suppliers and, more and more, greenhouse companies. For example, an international supplier may be positioned next to a local farm shop. “But oh well, that is also the charm of this event,” one exhibitor aptly summed up the uniqueness of the expoSE/expoDirekt.

On both days, it was pleasantly busy in both exhibition halls where 426 exhibitors from 16 countries presented their novelties and products. Most exhibitors are still from Germany and the Netherlands, although French, Polish, Italian, Spanish and some Eastern Europeans also took part.

New exhibitors predominantly positive
At the same time, there are also exhibitors who return after several years, including machine supplier Top Control from South Tyrol. “For us, it may have been 10 years since we last had our own stand. Back then, we still had a limited portfolio, which put us a bit out of place here. Meanwhile, we have grown fast and this is just the perfect platform for us. So, we’ll definitely come back next year.”

Covered soft fruit growing on the rise, asparagus growing in transition
As some exhibitors point out, protected growing is on a steady rise, particularly in Germany, but also in other countries in western and central Europe. Consequently, due to the disappearance of traditional outdoor growing and the scaling up of mostly smaller, but more efficient crops on racks and under foil tunnels, the total protected acreage is declining. Growers who do not keep up with the pace of change will eventually mostly disappear, experts and suppliers predict.

Meanwhile, a similar development is taking place within the asparagus sector. “Previously, you could still see growers literally and figuratively letting older plots bloom. Nowadays, these kinds of plots go out earlier and are replanted, mostly with more modern varieties,” reports one planting material supplier. In terms of variety innovation, however, things are not keeping up: Limgroup took the opportunity to present the new variety Ruralim and Enza Zaden is also working on a new variety for North-West European cultivation, which will be marketed from next season and has no official name as yet.

Sustainable packaging alternatives needed
A hot topic in the sector at the moment is the dreaded PPWR packaging law, effective from 2030 across the EU. Suppliers are already responding to this after several years without too many innovations with new, sustainable packaging and are massively calling on the industry to switch to PPWR-compliant packaging and associated machinery in time. This necessary switchover is also expected to continue in the coming years until its official introduction on 1-1-2030, although the urgency does not yet seem to have dawned on everyone, suppliers said.

Click here for the photo report

For more information:
https://www.expo-se.de/ Publication date: Fri 21 Nov 2025

© FreshPlaza.com / Hugo Huijbers

Blueberry demand benefits from short strawberry supply by

Blueberry demand benefits from short strawberry supply

Peru is the dominant supplier of blueberries to the U.S. this time of year, but production is past its peak and export volumes for the 2025-2026 season are starting to come down. While overall volumes are higher compared to last season, they aren’t as high as initially projected. “The original forecast from Peru contained a significant increase over last season, but the revised forecast of a shorter campaign is more accurate,” says Joe Powell with Always Fresh Farms.

Smooth movement continues
Overall, the Peruvian season went very well with strong quality berries and good shelf-life on the early season arrivals. “We have seen superb size and flavor from our growing partners, which resulted in excellent demand and fluid movement,” added Always Fresh’s Matthew Giddings. Initial thoughts of a mid-season dip in pricing and demand were somewhat mitigated by a short strawberry market, caused by extensive rainfall in California. Due to the damage to strawberries, blueberries have been serving as a great replacement item. “As we look at the backside of the Peruvian blueberry season and the transition to the Chilean season, movement is expected to remain smooth.”

Transition to Chile
The transition to Chile has started, but shipments are starting slowly and are anticipated to increase significantly in the coming weeks. Always Fresh Farms expects to ship the first volumes out of Chile this week and is excited to see the country’s efforts. “Improvements in experience of quality and flavor come to fruition as we have witnessed the investment in time, effort, and cost to replace outdated varieties,” said Giddings. Overall, Chile’s volumes are expected to increase slightly over last season.

For now, blueberries are expected to stay high in demand due to short strawberry supply. Will blueberry import volumes be sufficient to meet the demands of the U.S. market? “With the current Peruvian supply and the incoming Chilean supply, we remain confident we’ll be able to meet the increased market demand,” finished Powell.

For more information:
Always Fresh Farms
Joe Powell
Tel: (+1)Always Fresh Farms
joe.powell@alwaysfresh.com

Matthew Giddings
Tel: (+1) 863-401-3404
mgiddings@alwaysfresh.com
www.alwaysfresh.com

Frontpage photo: © Always Fresh Farms Publication date: Thu 20 Nov 2025

New blueberry biofactory opens in Peru by FreshPlaza

New blueberry biofactory opens in Peru

Camposol has inaugurated a new biofactory in Chao, Virú (Trujillo), describing it as part of its broader strategy for genetic development and expansion into new crop areas. The facility covers 2,000 square meters and has an annual production capacity of up to 5 million blueberry plants.

The biofactory integrates in vitro and ex vitro propagation processes within one site. In vitro work includes the establishment and multiplication phases, using conventional methods alongside bioreactors to increase propagation efficiency and reduce production time. All methods follow traditional, non-GMO breeding techniques.

The ex vitro area uses European growth-chamber systems that allow precise control of temperature, humidity, CO₂, and lighting. These conditions are used to manage seedling acclimatization, including rooting, growth, and hardening, before plants move to the main nursery and then to production fields.

The facility is operated by a team with experience in tissue culture and plant biotechnology.

Camposol CEO Ricardo Naranjo said the biofactory will support the company’s capacity to develop and multiply its own plant material. He said the facility is intended to speed up the rollout of proprietary blueberry varieties that reflect market requirements.

According to the company, the increased production capacity will support plans to plant additional hectares using internal genetics and to replant certain existing areas with newer varieties. Camposol said its breeding program is ongoing and is expected to generate new varieties adapted to local growing conditions.

Naranjo said the biofactory gives the company more control over plant availability for its expansion plans and supports long-term operational consistency.

For more information:
Camposol
Tel: +511 634 7100
Email: hmongrut@camposol.com
www.camposol.com

“Everyone wants raspberries at the moment” by Global First GreenLand and FreshPlaza

“Everyone wants raspberries at the moment”

Demand for Moroccan raspberries is at its peak in several markets, and producers and exporters are delighted with the busy trade and high prices. This is according to Zouhir Disouria, a Larache-based grower.

The grower describes a marked improvement in the quality of Moroccan harvests, which coincides with shortages in several European markets. He explains: ” Two or three weeks ago, there were concerns about quality due to rain and wind in the Loukkos region in the north of the country, but harvests in other regions in central and southern Morocco were not affected by these quality issues. Thanks to improved weather conditions two weeks ago, quality is currently excellent, and this is reflected in the high demand.”

“We are seeing sustained high demand in all our markets, from the Netherlands to Spain, France, the UK, Italy, Russia, and elsewhere. This is certainly due to improved quality, but also to a shortage of raspberries caused by production issues and volume losses in Serbia,” the grower continues.

Disouria adds that the market is “very active” and exports are doing well, which is reflected in prices. “Everyone wants raspberries at the moment, and prices for fresh and frozen raspberries are high. As an example, I can share that the price of raw material for frozen raspberries we’re currently obtaining is double what it was last year.”

This period also marks the shy start of the fresh strawberry season in Morocco. Disouria says, “We are harvesting the first bunches of strawberries, and some colleagues have already started exporting. It is still too early to know how the strawberry season will turn out, but we hope to continue the momentum of soft fruits in general, which are enjoying good winds.”

For more information:
Zouhir Disouria
Global First GreenLand
Tel: +212661902434
Email: disouriafirstgreenland@gmail.com
www.globalfirstgreenland.com Publication date: Thu 13 Nov 2025

© FreshPlaza.com / Youness Bensaid

Blueberry category developments aim to increase consumption by Calgiant and FreshPlaza

Blueberry category developments aim to increase consumption

In addition to supply from Mexico, blueberries from Peru are expected to stay steady in supply throughout the remainder of 2025. “Mexico production is light but gaining momentum towards the year end,” says Kyla Oberman of California Giant Berry Farms, adding that production from Mexico will build through New Year’s with new varieties leading into spring.

Overall, the company’s 2025 production forecast is slated to be slightly higher than 2024, with large, flavorful berries.

As for demand, while the trajectory for blueberry consumption is clearly upward, this consumption success simultaneously creates a challenge: the ever-increasing volume of fruit requires proactive measures to sustain and grow market demand. In turn, aggressive promotional strategies and robust planning are essential to balance this supply surge. “Efforts spearheaded by the U.S. Highbush Blueberry Council and industry marketers, including our own organization, are actively addressing this need, but it remains a top-tier operational priority,” Oberman says.

Room for growth
Indeed, market studies confirm there is considerable room for penetration, even within mature consumer bases like the United States. “Crucially, nearly 50 percent of American households currently consume few or no blueberries, representing a vast, immediate, and addressable opportunity for market expansion,” says Oberman.

What could help consumption are products such as California Giant’s recently introduced Belli Berries. While the product launches in Spring 2026, Belli Berries are the same fresh blueberries consumers know from the company, but boosted with live probiotic cultures.

At the same time, along with the health benefits of consuming blueberries, consumers are also increasingly interested in jumbo blueberries. “Shoppers are increasingly seeking a premium eating experience. Jumbo blueberries are experiencing rapid growth within the berry category. Nielsen data shows strong, double-digit growth year-over-year in both dollar sales and pounds, demonstrating that this is a mainstream, high-demand trend,” says Oberman, noting that jumbo blueberries are increasing the overall dollar share of the entire blueberry category. “So we are positioned to meet this demand with a strong and consistent supply outlook of our Giant jumbo blueberries too.”

For more information:
Kelley Sablan
California Giant Berry Farms
Tel: +1(831) 786-7467 Ext. 267
kking@calgiant.com
www.calgiant.com

Strawberry planting in Greece completed with minimal problems by FreshPlaza and Kiriazis Fruits

Strawberry planting in Greece completed with minimal problems

Strawberry planting work in the greenhouses of the Ilia and Achaia regions has been completed this year with minimal problems, leaving producers relieved, as in previous years, they were often forced to carry out extensive replanting around this time.

“While in the past two years, strawberry growers saw up to 20% of their plants lost due to adverse weather conditions, this year we had only half as many losses, and those occurred only in the plants that were transplanted during the last few days. The losses affected both bare-root and plug plants of all varieties, with no particular variety standing out negatively. When a plant is transplanted, it needs stable, cool temperatures for about a month. This time, at the end of October, we had warm weather, 25 degrees Celsius, with temperatures inside the greenhouses reaching up to 30 degrees, so we had to do some minor replanting,” says Mr. Odysseas Kyriazis from the company Kiriazis Fruits.

“I think that this year there was again an increase in production acreage—perhaps, cautiously estimating, by about 100 to 200 hectares,” the Greek producer notes. Growers, as always, focused most of their plantings on Victory plants, while they also planted a good number of Arwen. Fortuna is still present this year, but it has declined further and now represents only a small minority.

Kiriazis Fruits has already started harvesting its strawberries for about two weeks now. As Mr. Kyriazis explains: “Our company is already present in foreign markets, both with our own strawberries and with other strawberries from Kalavryta. Demand is good. Overall, production will keep increasing slightly every week. We still have a long way to go, and it’s too early to say exactly when the tonnage will rise significantly. The weather will be a determining factor. So far, everything is favorable for the development of the crop.”

Finally, regarding cultivation trends in Greece, he adds: “I believe we are following the movements of the Spanish growers on this matter, though with a delay of one or two years. I think strawberry cultivation is shifting toward earlier plantings, and this trend will become even stronger in the coming years.”

For more information:
Odysseas Kiriazis
Kiriazis Fruits
Tel: +30 269 303 1121
Email: info@kyriazisfruits.gr Publication date: Mon 10 Nov 2025

© FreshPlaza.com / Fotis Karabetsos

China expands blueberry production and market reach by FreshPlaza

China expands blueberry production and market reach

In less than a decade, China has evolved from an emerging player into the world’s main hub for blueberry production. This development was driven by large-scale investment, genetic research, growing domestic demand, and a vertically integrated production model that connects genetics, cultivation, and marketing.

In 2010, China had only a few experimental hectares of blueberries. Today, more than 90,000 hectares are planted, with output increasing at double-digit rates. Production spans from Yunnan and Shandong to modern greenhouse systems in Liaoning. Blueberries have become a preferred fruit among the middle class, associated with health and convenience, which has expanded local consumption alongside export capacity.

Until recently, China depended on imports from Peru, Chile, and Mexico during off-season periods. That balance has shifted as major companies such as Joy Wing Mau, Dalian Yidu, and Haisheng Group invested in a variety of licenses, genetics, and post-harvest infrastructure. Government programs promoting fruit with high nutritional value supported this expansion. Imports from Peru and Chile continue during the winter, but local production now covers nearly 80 percent of total consumption, with quality levels matching those from southern hemisphere suppliers.

One driver of this growth has been the rapid adoption of patented varieties through collaborations with Fall Creek, Ozblu, and Mountain Blue Orchards. Regional breeding centers and universities, including Zhejiang University and the Chinese Academy of Agricultural Sciences, are developing varieties adapted to local climates and using gene-editing programs to improve resilience and post-harvest quality. Greenhouse and hydroponic systems have expanded across multiple regions, allowing growers to manage temperature, light, and nutrients year-round.

Domestic consumption continues to rise. Online platforms such as Tmall and JD.com report annual berry sales growth above 30 percent, concentrated in major cities like Shanghai, Beijing, and Guangzhou. Imported blueberries, particularly from Peru and Chile, remain popular, but the gap in size and firmness is narrowing each season.

China’s logistics network supports this integrated model. Cold-chain facilities, rail corridors, and traceability platforms enable fruit harvested in Yunnan to reach Shanghai within 36 hours. Precision agriculture, artificial intelligence, and sensor-based management systems are now standard practice. The result is a digital production chain linking nurseries, farms, and retailers, allowing continuous monitoring and forecasting.

While the United States historically led the global blueberry industry, China has now surpassed it in planted area and is approaching similar consumption levels. Growth in the U.S. has slowed, while China’s combination of private innovation and policy support continues to expand domestic capacity.

Industry analysts expect China’s consumption to double by 2030. Southern Hemisphere exporters, including Peru, Chile, and Mexico, remain essential suppliers during China’s low-production months, while Morocco’s early window aligns well with southern China’s demand. Chinese companies are also investing in foreign farms, and Latin American growers are studying China’s model of digital integration and supply chain coordination.

Source: Blueberries Consulting

Frontpage photo: © Mitch Hutchinson | Dreamstime Publication date: Mon 10 Nov 2025

U.S. blueberry imports rise to meet year-round demand by FreshPlaza

U.S. blueberry imports rise to meet year-round demand

Blueberry imports to the United States have reached record levels as year-round demand continues to expand. According to the U.S. Highbush Blueberry Council (USHBC), headquartered in Folsom, California, consumption has risen sharply over the past two decades. Per capita consumption increased from 0.26 pounds in 2000 to 2.54 pounds in 2021.

In 2024, U.S. imports of fresh blueberries reached 684 million pounds, up 22% from the previous year and valued at US$2.18 billion. The USDA’s Economic Research Service (ERS) reported that blueberries ranked as the fourth most valuable fresh fruit import after avocados, bananas, and grapes.

“Consumers want blueberries year-round now,” said Marc Goldman, produce director at Morton Williams Supermarkets in New York. “During the fall, winter, and spring, the imported fruit has proven to be a strong and reliable source for national promotions, with consistency in the supply chain, quality, and flavor profile,” added Tom Linaris of Katzman, a berry buyer at Hunts Point Terminal Market.

Peru, Mexico, and Chile account for nearly 90% of U.S. blueberry imports, complementing domestic production from 38 states, led by Washington, Oregon, and Georgia. Peru’s harvest peaks between October and December, Mexico supplies from September to May, and Chile ships from December to February. Canada, Argentina, Uruguay, and Colombia also supply fruit during shorter seasonal windows.

“Roughly two-thirds of fresh blueberries sold in the U.S. now come from imports, so these windows are critical for us,” said Stevie Shandler of Shapiro-Gilman-Shandler Co. in Los Angeles. Peru and Chile remain subject to a 10% reciprocal tariff, while Mexico and Canada are exempt.

Brian Bocock, vice president of product management at Naturipe Farms, said both Chile and Mexico are “re-inventing themselves through improved genetics that are focused on firmness and flavor.” Colombia is also expanding its presence in the early-season window from February to April.

Retailers have diversified their blueberry offerings by size, packaging, and production type. “Jumbo-size blueberries jump out on the shelf and have been a game-changer that drives dollars in the category,” said Jason Kazmirski of Charlie’s Produce in Seattle. Organic blueberries now represent about 15% of total U.S. imports.

Kasey Cronquist, president of the USHBC, said imported fruit allows a continuous supply throughout the year. “These imports complement domestic production, keeping blueberries in front of consumers in the produce department.” The council’s ongoing strategy focuses on maintaining a steady supply while promoting blueberries as a year-round, flavor-forward product for global consumers.

Source: Produce Business

Frontpage photo: © Nina Osintseva | Dreamstime Publication date: Wed 5 Nov 2025

Nova Scotia drought impacts wild blueberry crop and raises prices by Wild Blueberry Producers Association of Nova Scotia and FreshPlaza

Nova Scotia drought impacts wild blueberry crop and raises prices

Nova Scotia wild blueberries are seeing strong prices following a significantly short crop this season. This comes even though there was a good start to the season.

“We had good pollination weather and a good spring–no frost events or anything like that, so there was optimism going into the summer,” says Janette McDonald, executive director of the Wild Blueberry Producers Association of Nova Scotia. However by the end of July, conditions changed quickly because Nova Scotia found itself facing a severe drought.

Difficulties ensued given that very few growers in the province have irrigation systems set up. Many of its wild blueberry fields are set up on steep slopes or hilly regions which aren’t conducive to irrigation, even if it was available, and there’s also virtually no pond access to surface draw water. “By August we were into harvest and then into September, there were a lot of really hot days and a complete lack of rain.”

The season also saw an earlier start to harvest this year. “The unfortunate part of that is, is that there’s a lot of custom work that’s done and only so many harvesters and usually you can time moving through regions. That starts at the lower end of the province and works its way up. This year, everything was just early and coming all at once,” she says. In turn, every day that fruit was left in the field, moisture was lost and further created that reduced volume.

Concerns over wild fires
The dry conditions also prompted a fire ban as well on harvesting in Nova Scotia for wild blueberries, much of which are sent to processing. “Not only did it restrict when you could harvest in the fields, but it increased fire watch so you needed to have a water source on site to ensure that if equipment or the ground caught on fire, you could extinguish it. That just added to resources that were needed during harvesting,” says McDonald.

All of this has left prices paid to the grower for wild blueberries significantly higher than last year. Globally there are also increases on wild blueberry markets, particularly so given inventory was low going into the season and fellow wild blueberry harvesting regions such as New Brunswick and Maine were also hit with drought.

Looking ahead, this year’s reduced crop also means that there will be low inventory going into the 2026 harvest. “Everything that was harvested this year is going to be needed for existing markets and contracts,” says McDonald. “For Nova Scotia, New Brunswick and Maine there’s also some worry about how the sprout fields will do. There is some damage to them from drought this year so there are worries about what the impact will be next year.”

For more information:
Janette McDonald
Wild Blueberry Producers Association of Nova Scotia
Tel: +1 (902) 890-8608 (cell)
janette@nswildblueberries.com
https://nswildblueberries.com/