Renewed leadership team at berry propagator Genson Group
As of January 1st, Dutch berry propagation company Genson Group has implemented a renewed leadership structure. « To effectively drive our company’s strategy in the coming years, we have expanded our leadership to include two equal CEOs: Frans de Vogel and Li-Ang Yah, who will jointly oversee the daily management of Genson », the company shares.Frans and Li-Ang
Complementary expertise
Frans, as CEO I COO, will primarily focus on Operations & Cultivation, while Li, as CEO I CFO, will oversee Finance and other disciplines. « This new structure enables us to leverage our knowledge, experience, and leadership to the fullest. With complementary expertise, the leadership team is well-positioned to make swift and decisive decisions. »
« With this strengthened leadership, we are more prepared than ever to achieve our growth ambitions. This step allows us to further focus on innovation, sustainability, and expanding our position as an international supplier of soft fruit plants, strawberries, raspberries, and leeks. The leadership team has established a clear new strategy, which will be implemented over the coming years », Frans shares. « We look to the future with confidence and remain committed to delivering the highest quality to our customers and partners worldwide. »
Difficult campaign for Egyptian fresh strawberries
The season for fresh strawberries from Egypt began with high prices, estimated at double those of the previous season. However, just one to two weeks into the season, prices have plummeted.At the start of the season, growers were justifying price rises with a general increase in production costs. One grower said, « What marks the 2024/2025 season is the exaggerated increase in production costs, with several aggravating factors such as climate change, exchange rates, new European regulations on phytopharmaceutical products, reduction in acreage for fresh strawberries, etc… »
Amr Kadah, Export Manager at Fruit. Farm points out that « prices have fallen very quickly, two weeks into the season, due to abundant volumes in the face of insufficient demand for fresh strawberries. Prices have fallen by almost 70% compared with the start of the season. The damage is severe for growers, who suffered significant cost increases this season ».
According to Kadah, this situation has prompted many growers to turn away from the fresh produce sector and turn to freezing. He adds: « Freezing started as early as November 30, which is very odd. Usually, we don’t start freezing until January or February, after the end of the fresh strawberry campaign. »
On the other hand, the supply of frozen strawberries in Egypt is steadily increasing. According to Kadah, the area under strawberry cultivation has reached 55 thousand feddan this season (23100 ha), making Egypt the world’s leading exporter of frozen strawberries with 300 thousand tons by 2024. He continued, « Forecasts for exports in 2025 are up to 350 thousand tonnes, dominated by the Festival, Fortuna, Florida and Sweet Sensation varieties. »
« Despite stable volumes, growers are facing serious challenges such as climate change and rising production costs. We hope to see a pick-up in demand and a regularity in exports to avoid acute price fluctuations, » Kadah concludes.
Asparagus prices rise to $35.75-$38.75 as imports increase for the holiday pull
This report provides a trend analysis of the volume and prices of Seasonal Perishable commodities. Volume represents the current week, and prices represent open (spot) market sales by first handlers on products of generally good quality and condition unless otherwise stated and may include promotional allowances or other incentives. The charts provide a graphic representation of the volume and prices of the major commodities this week based on seasonal volume. Click to enlarge
Asparagus
Movement of Peru imports through South Florida ports of entry is expected to increase this week in preparation for the holiday pull, then decrease next week due to holiday harvest schedules. Trading is fairly active. Prices are slightly higher. 11-pound cartons of bunched green jumbo are mostly 35.75-38.75, extra-large are mostly 34.7534.95, large are mostly 30.95-32.75, standard are mostly 28.75-30.00, small are 26.00. White large re 38.75-41.00. Supplies jumbo and extra-large are very light, others are light due to vessel delays. Shippers expect heavy loading through December 20.
Quality is generally good. Movement from Mexico crossings through Arizona, California, and Texas is expected to decrease seasonally. Trading is moderate. Prices are generally unchanged. 11-pound cartons/crates of bunched large are 34.75-36.75, standard are mostly 32.75. Extra services are included. Prices represent few spot market sales.
Avocado
Movement from Mexico crossings through Texas is expected to decrease due to holiday harvest schedules. Trading early was moderate, late was fairly active. Prices of conventional 36s and organic 60-70s are generally unchanged, while others are lower. Cartons of 2-layer Hass 32s are mostly 76.25-78.25, 36s are mostly 72.25-74.25, 40s are mostly 66.2568.25, 48s are mostly 49.25-51.25, 60s are mostly 38.25-40.25, 70s are mostly 21.25-23.25, and 84s are mostly 17.2519.25; organic 48s are mostly 65.25-67.25, 60s are mostly 42.25-45.25, and 70s are mostly 36.25-38.25. Extra services are included. Cucumber movement from Mexico crossings through Nogales, Arizona is expected about the same.
Supplies of large are light. Trading is slow. Prices of medium and large are much lower, small and 36s are slightly lower. 1 1/9-bushel cartons medium are mostly 6.95-8.95, fair quality are mostly 5.95-6.95, ordinary quality are mostly 3.95- 5.95; small are mostly 5.95-6.95, large are mostly 6.95-8.95. Cartons 24s are mostly 3.95-4.95 and 36s are mostly 5.95-6.95. Movement from Mexico’s crossings through Texas is expected to increase. Trading of large is moderate, while others are slow. Prices of large are higher, medium are slightly lower. 1 1/9-bushel cartons medium are mostly 10.95-11.95, fair quality is mostly 7.95-8.95, ordinary quality is mostly 6.95; large are mostly 14.95-16.95.
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Frans and Li-Ang
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