«Another cold front is expected next week, so it is clear that this year, the harvest will start at least 10 days late,» he says.

Meanwhile, the cooperative has already started selling the first green asparagus from Mexico, leaving behind a really challenging Peruvian season due to logistical difficulties.

«In our opinion, the volume and quality of Peruvian asparagus are starting to drop due to the high temperatures at the source. The truth is that, since we started in October, the Peruvian season has been quite disastrous due to logistical problems, with delays of more than three days in shipments and disruptions in the cold chain,» says Francisco Delgado.

«We hope to recover with the Mexican asparagus season, which has just started and whose production won’t be abundant for another ten days, given the cold weather recorded so far in the main producing areas,» says the cooperative’s manager.

At the moment, there is still some supply of Peruvian asparagus in the markets and some chains prefer to continue working with it. According to Francisco Delgado, «Although there is still consumption, demand is lagging due to the high prices of the product, something that will change as soon as the Spanish supply grows ahead of spring, when there also tends to be more demand in Europe.»

Los Gallombares, which has around 2,200 hectares of asparagus crops, is once again expanding its acreage for this season, adding around 180 new hectares, a third of which has been planted for the first time in the province of Huelva. «Although green asparagus from Granada will remain our flagship product because of its quality, we are trying to bring the start of Huelva’s season forward as far as possible because its microclimate, with milder nights, allows this.»

Los Gallombares will be exhibiting again at Fruit Logistica in Berlin from February 5 to 7. They’ll welcome visitors at stand B-23 in Hall 18.

For more information:
Francisco Delgado
Los Gallombares S.C.A.
Ctra. de Priego, s/n
Ventorros de San José Loja. Granada, Spain.
Tel.: +34 958315195
esp@losgallombares.es
www.losgallombares.es

Complementary expertise
Frans, as CEO I COO, will primarily focus on Operations & Cultivation, while Li, as CEO I CFO, will oversee Finance and other disciplines. «This new structure enables us to leverage our knowledge, experience, and leadership to the fullest. With complementary expertise, the leadership team is well-positioned to make swift and decisive decisions.»

«With this strengthened leadership, we are more prepared than ever to achieve our growth ambitions. This step allows us to further focus on innovation, sustainability, and expanding our position as an international supplier of soft fruit plants, strawberries, raspberries, and leeks. The leadership team has established a clear new strategy, which will be implemented over the coming years», Frans shares. «We look to the future with confidence and remain committed to delivering the highest quality to our customers and partners worldwide.»

For more information:
Genson Group
info@genson.nl
www.genson.nl

Esta innovadora estrategia de marca se presentará oficialmente en Fruit Logistica de Berlín, uno de los eventos más prestigiosos de la industria de la fruta fresca, que se celebra en Berlin Messe del 5 al 7 de febrero. Los visitantes podrán obtener más información sobre esta interesante iniciativa en el stand de Hortifrut, en el pabellón 5.2, stand C-20.

Principales aspectos de la nueva estrategia de marca:

• Inspiración en piedras preciosas: Los nombres reflejarán la belleza, el color y el origen natural de los gemas, estableciendo un claro paralelismo con las notables cualidades de las variedades de berries de Hortifrut Genetics.
• Mayor reconocimiento de la marca: Al asociar las variedades registradas con un tema unificado, la organización global de berries pretende crear un mayor reconocimiento de marca y una identidad más clara en el sector de la fruta fresca.
• Basarse en el éxito probado: La estrategia se basa en el éxito de la primera variedad de frambuesa inspirada en gemas de Hortifrut Genetics, RubyChic®, que ya ha demostrado el potencial de este nuevo enfoque de marca.

«Los berries son nuestras piedras preciosas. Esta nueva estrategia de marca nos permite conectar las cualidades únicas de nuestros berries con la belleza atemporal y el valor de las piedras preciosas», dice Juan Valverde, director general de Hortifrut Genetics. «Refleja no solo la excepcional calidad de nuestras variedades, sino también nuestra pasión y compromiso por ofrecer los mejores berries a consumidores de todo el mundo. Estamos encantados de presentar esta iniciativa en Fruit Logistica, donde la innovación se encuentra con la oportunidad en la industria de la fruta fresca».

^{Nuevas variedades de Hortifrut Genetics.}

Los nombres de las variedades existentes no cambian
Esta estrategia de marca se aplica exclusivamente a las nuevas variedades registradas por Hortifrut Genetics de ahora en adelante. Las variedades ya establecidas y muy apreciadas como los arándanos Imperial, Apolo y Keepsake, la frambuesa Pacific Centennial o la mora Fenomenal conservan sus nombres originales, manteniendo su legado y su fuerte presencia en el mercado.

Para más información:
Hortifrut
www.hortifrut.com